FOR IMMEDIATE RELEASE
Date: February 28, 2001
Contact: Kurt Spitzner
Tel: (303) 779-6622
Fax: (303) 694-3654
Englewood, COLORADO -- Subaru of America, Inc. (SOA), a pioneer of crossover vehicles designed for the active lifestyle, announced today a strategic partnership with the Sports Car Club of America (SCCA®). As part of this unique partnership, owners of the high-performance 2002 Subaru Impreza WRX models will receive a complimentary membership to the SCCA, the leading sanctioning body for professional and club road racing, rally and autocross events in the United States. The partnership also designates Subaru as an "Official Supporter of the SCCA."
In addition to the free membership, 2002 Subaru Impreza WRX owners will receive a special WRX/ SCCA decal to promote their membership and twelve issues of SportsCar magazine, the official publication of the SCCA. Available in mid-March, the 2002 Subaru Impreza WRX models are part of the new Subaru Driving Performance strategy.
"Subaru Impreza models have been a popular choice among SCCA competitors in club and professional categories, therefore, this partnership is a natural step for Subaru," said Bill Cyphers, Subaru of America, Inc. Vice President of Marketing. "We think enthusiasts will really respond to the world class performance of the 2002 Impreza WRX, which elevates the Impreza performance heritage to an all new level. The SCCA provides a great opportunity for WRX owners to experience their cars' capabilities, while pitting their skills against other drivers."
Testament to its all-weather, all-road capability, the All-Wheel Drive Subaru Impreza is the reigning 2000 SCCA ProRally Production GT Champion. Subaru Impreza models also secured victories in the 2000 Street Touring Class at the SCCA Solo II Nationals, a Group N victory in the 2001 Sno*Drift SCCA ProRally and is a popular choice among amateur racers competing in Solo II competition, particularly the StreetTouring class.
"Our strategic partnership with Subaru of America, Inc. provides a winning combination for all parties, especially WRX owners," said Steve Johnson, President and CEO of the SCCA. "We look forward to WRX owner participation in our events for many years to come."
A World Class Performer
The 2002 Subaru WRX, available as a sedan and Sport Wagon, is powered by a 2.0-liter, 227-horsepower turbocharged engine. Inspired by the Subaru Impreza World Rally Championship car, the all-wheel drive 2002 Impreza WRX models will offer performance in league with such respected all-wheel drive European sport sedans as the Audi A4 Quattro and the BMW 325xi. For more information about the Impreza WRX, visit www.ImprezaWRX.com.
About The SCCA
The Sports Car Club of America, headquartered in Englewood, Colo., is the largest road racing organization in the United States. With over 56,000 members participating in nearly 2,000 events annually, it is the premiere racing organization for grass roots competitors.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Subaru pioneered the concept of the passenger car/sport-utility vehicle with the introduction of the Subaru Outback, the "World's First Sport Utility Wagon." The Subaru Legacy is the best selling All-Wheel Drive car sold in America, based on the Polk Company retail registration statistics as of 12/31/00.
Headquartered near Philadelphia, the company markets and distributes Subaru vehicles, parts and accessories through a network of 588 dealers across the United States. All Legacy and Outback models sold in the United States are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near Lafayette, Ind. Over the past eight years, the company has seen its sales increase by nearly 100 percent thanks to its popular line of car-based sport utility vehicles, and is among the fastest growing brands in the automobile industry.
Dennis Dean, SCCA, Inc., 303-967-9609, firstname.lastname@example.org
Rob Moran, Subaru of America, Inc., 856-488-3326, email@example.com