LOS ANGELES, CA and GOLDEN VALLEY, MN -- Rally America, one of the nation’s upcoming auto sport sanctioning bodies, has retained Wasserman Media Group for consulting, management and marketing services. Through the consulting arrangement, Wasserman Media Group’s (WMG) Marketing division will be supporting and building the Rally America brand through strategic planning, media distribution, and unique cross-marketing opportunities across a wide spectrum of action sport platforms. The partnership has already produced several marketing initiatives.

“After only a few weeks into our partnership, WMG is already identifying and activating opportunities,” said J.B. Niday, Managing Director of Rally America. “It has been rewarding to couple our operations expertise with the marketing and strategic planning acumen of a proven firm like Wasserman.” Rally America will run nine national events in 2006, and will feature ESPN X Games winner Travis Pastrana in a factory Subaru of America sponsored entry, along with other nationally and world recognized rally athletes.

“An exciting and emerging property such as Rally America is a perfect fit for our organization,” said Roger Lipker, Senior Vice President, WMG Marketing. “The sport, its athletes, and a growing fan base are all important components we can develop. We are also identifying strategic programs with other WMG clients, and it’s a plan where we will mutually benefit from new opportunities.”

Through its consulting group WMG Marketing specializes in developing customized marketing programs that leverage campaigns and fuse brands with the power, emotion and affinity of sports and entertainment. The consulting group has proven experience in all major sports and new emerging sports, as well as in music and film. The account teams are skilled in evaluation and management of new and existing portfolios including strategic planning and creative and promotional program development and execution.

About Rally America: Rally America assumed management of SCCA ProRally and ClubRally properties in October 2004, and launched an all-new National Championship series in 2005. Rally America racing features modified production cars, racing against the clock, on controlled sections of roads that are usually unpaved and unforgiving. Events can last several days and cover hundreds of miles through rain, snow, day or night. This extreme test of skill, speed and endurance is what makes rally racing one of the world’s most exciting forms of motorsport, and one that is quickly growing in North America.

CONTACT:
Tom Mueller
WMG Marketing
tmueller@wmgllc.com
614.222.2210

Marisa Robbins
WMG Public Relations
mrobbins@wmgllc.com
310.407.0362